UNC Disorientation Guide 2006 - Part 2

Item

Current View

Title

UNC Disorientation Guide 2006 - Part 2

Date

2006

Place

Chapel Hill, North Carolina

extracted text

3Cs is a working group of the Cultures of Economies Project supported by the University Program of Cultural Studies.

7
1

8

5

Knowledge cannot be quantified or traded - it never runs out, cannot be held in place,
and continuously refines itself. Knowledge economies produce specialized workers
(researchers, programmers, and inventors) and research findings to be sold for high
profits. They also create a new set of working and living conditions for employees (see
Precarity, on reverse).

Terms like globalization, global networks, cyber infrastructures, mass immigration, global free trade policies leave us questioning
how these issues pertain to us. Is it just something that happens “out there”? Mapping provides a way to make the connections
between UNC and the “real world” visible.

4
2

Reser

nu
Ave

26,800 students (8,008
grad, 2,345 professional)
$3,456/yr (in-state),
$18,104/yr (out-of-state)

Liberty

e

Staley

in
nkl
Fra

RANDOLPH CC

.
Ave

Cam

St.

Badin
Lake

South

Rd.

St.
bia

900 (full-time equivalent) students
$1,264/yr (in-state), $7,024/yr
(out-of-state)
2-year community college

L a ke T i l l e r y

Colu
m

MONTGOMERY CC

Mount Gilead

Automotive Spaces
in Downtown Chapel Hill

The
processes of creating knowledge at UNC all occur in a particular
Seagrove
set of material and social circumstances. The experience of UNC is
more than a B.A. or even a Ph.D. UNC happens somewhere, and it
requires bodies, commutes, housing, businesses, roads, rivers, and
land.

Fuquay-Varina

Cameron

Vass

Pope Air Force

Wake
Forest

Durham

Snow Camp
Saxapahaw

W
he
re
UN
C

ro

f fa
cu
lt y
Nu
m
be
ro
fs
ta
ff

Mebane
Graham

be

Carrboro
Liberty

Chapel
Hill

Bynum

Siler City

Pittsboro

Moncure

Morrisville

Cary
Apex

Raleigh
Garner

Holly Spings

Bear Creek

Fuquay-Varina
Sanford

CEN

I N T R O

ARCHAEOLOGY
OF SOUTH AMERICA

L AT I N

First-Year Seminar:
Where Did all
the Fish Go?
Some regions have many more courses
taught about them at UNC than are
listed on this map: Western Europe
(especially Germany), Russia, and the
United States. But in general, if there
are few or no courses about a place on
the map, there are few or no courses
at UNC.

TR
OF AL
DE A

RURAL
LATIN AMERICA:
AGRICULTURE, ENVIRONMENT
AND NATURAL RESOURCES

TO

AFRICAN BEL IE F S Y S TE M S:
PHI LOSOPHY A N D R E L IG I O N

A M E R I C A N
HISTORY OF BRAZI L

S T U D I E S

Urban Latin America

SOUTHERN
AFRICA
IN
CONFLICT
IN
A TIV
RIC C
A F R SP E
H
T
S O U RY P E
LITER A

R

N A R R AT

I

History of
Sea Power

DE

Ur
se t s
ine Ar
o Ch n d
Post-Ma lture a
Cu

R

Hillsborough

A FR I C A

D I NT

MO

WA

Bahama

CA

CO N T E M P O R A RY

I N T R O D U C TI O N TO
A R A B C U L TU RE

S IN

M

Rougemont

The place-names on this map
come from course listings in the
2005 Undergraduate Bulletin.
Most of them are regularly offered,
and all have been reviewed and
approved by the College of Arts &
Sciences. To make the map, we chose
place names in order from a randomized list of courses in the Undergraduate Bulletin (e.g. we used “Gardens of
Japan” to label Japan because on the
randomized list it was the first course
about Japan).

E AN

E

E

NA

IB B

OF

HIC
VE ET

RD

POP CULTURE
OF MODERN
SOUTHEAST ASIA

TY

a ke
a ll s L

m

AR

GY

GA

ET

EC

LO

T H E VI

TH

O PO

Tokyo, Japan:
1580 - 1880

C H I N E S E W O RLD V I E WS

S UR V EY
O
LITE F IND
RAT
I
UR AN
E

OF H
ON
S
AT I L A D E
LIZ
I V I BAN G
EC
D
TH , AN
TO A N
O K IS T
A
,P

CUBAN LITERATURE
AND CULTURE:
INSIDE/OUTSIDE

IN

ICAN
AFR
SO
CIE

Nu

AN THR

N

A FFA I R S

TIBET IN THE MODERN
WORLD

IA

LA

W O R L D

MUGHAL ART

ST

Oxford

I-40

Granite Intrusions

ISH BO
RDER

AFRIC A

A N D

RELIGION AND CULTURE
OF IRAN

A

Burlington

Timberlake

Haw
River

500 - 999

1000 - 3000

Wallace

AE
O
EG L

F

Elon College

Faults
Triassic Basin

AN

A

PALESTINE
CONFLICT

A SI A

O
GY
T
YP

100 - 499

SP

ARCH

S
LITIC
PO
T
A:
IC MEN
FR LO P
VE

Cedar
Grove

10 - 99

Pittsboro

Harrells

MODERN
MUSLIM
WORLD
ISRAEL /

GREEK
ARCHITECTURE

Geography

Trans-Atlantic Slave Trade

AN
T F ON T
LIS
TA R S E S
N
IE
U
O R IS C O
D

Constantinople:
the City and its Art

Ancient Pompeii

Mediterranean

LIT E R ATU R E OF
R U S S I A N TE R R O R I SM

BULGARIAN
LITERATURE

INTRODUCTION
TO BYZANTINE
CIVILIZATION

Architecture
of Rome

LITERATURE OF

N T S AN D T H E
SO U T H

HISTORY
O FTeachey
MEXIC O

SOUTH SLAVIC
LITERATURE
INTRODUCTION TO
SERBIAN AND CROATIAN
LITERATURE

THE U.S. SOUTH
Greenevers

Rose Hill
IGR A

The Role of the
University: UNC

I

1-9

IM M

The Harlem
Renaissance

Mass Media and American Policy

RELIGION IN AMER IC A

T

F Y
S O AR
RE OR
T UMP IN
L
C UN T ES PA
CO

ER

85
& I-

EN

Beulaville

AM

I-40

Hurdle
Mills

Country where UNC-endorsed programs are
offered, but no students studied in 2005-2006.
Source: Fall 2005 Passport and Study Abroad Office

GOVERNMENT AND POLITICS
OF EAST ASIA

CZECH
LITERATURE

AUSTRIAN
LITERATURE

O

Garland
White OakRoxboro

Magnolia

MORMONISM
AND THE
AMERICAN
EXPERIENCE

Modern Metropolis

EUROPEAN
UNION

Chicago, 1893

EASTERN EUROPE
SINCE WWII

AGE
JEWS IN POLISH AND RUSSIAN LITERATURE
OF
GOETHE Berlin,

Picturing Paris

S T U D I E S

WESTERN
NAT IVE
A MERICAN S

NEW

Delway

Barker Ten Mile

IRELAND AND
MODERNISM

FRANCE:

RTH

Raleigh

Dikes

St. Pauls

Country where no study abroad
programs are endorsed by UNC

RUSSIAN FAIRY TALES

The Viking Age

T R I B Kenansville
A L

Ingold

Greensboro

Chapel
Hill

Country where UNC students studied
abroad in 2005-2006

We used
a Mercator projection for The World Through Course Titles (below) because it has
Hookerton
historically been used for navigational maps, which we wanted to evoke. As a rectangular,
navigational map, it grossly distorts the size of landmasses (despite its appearance below,
Greenland is, in fact, only about the size of Mexico). We used a round Mollweide projection
for the graduate research map (above) because it preserves areas, making the relative areas of
each country equal to all others and thereby allowing direct comparisons of dot density. The
study abroad and international enrollment maps to the right both use the Robinson projection.
It spreads the globe in a way that makes individual countries and symbols easier to distinguish,
but distorts areas near the poles. The map on the front cover uses our own antipodal projection,
where the center of the map is the point opposite Chapel Hill on the globe, and the outer edge
Kinston
of the map is North Carolina (and Chapel Hill).

M E R I C A N

SAMPSON CC
1,722 (full-time equivalent)
students
$1,264/yr (in-state),
$7,024/yr (out-of-state)
2-year community college

Rex

Tar Heel

Warsaw A

Turkey

NO

Durham

Roseboro

Clinton

IN

Pembroke

Bonnetsville

Autryville

DS

Cheraw
McColl

6,072 students (1,043 grad)
$3,245/yr (in-state), $12,981/yr
(out-of-state)
UNC-system; founded as Howard
School for African-Americans.
Second-oldest institution of
higher ed in the state.

Salemburg

ES

Prospect

Crosswalks

Parkton

Stedman

n

Maxton

Sidewalks

FAYETTEVILLE
STATE UNIV.

ri

Gibson

Ruby

A note on projections...

I T E RA T U R E
CANADIAN L

tle

Laurinburg

Snow Hill

Pink Hill

N O R T H

Vander

Dundarrach

Rennert

76 - 182

Fayetteville

Hope Mills

Lumber Bridge

26 - 41
42 - 75

Faison

Keener

Eastover

10,076 (full-time
equivalent) students
$1,332/yr (in-state),
$7,092/yr (out-of-state)
2-year community college

UNCPEMBROKE

10 - 25

Farmville

Calypso world will you create in your time at UNC? How
Which
will you engage with it?

Hi

Graham

Vann Crossroads

Wade

Fort Bragg

FAYETTEVILLE
TECH CC

As you walk through the Pit, posters exclaim: “Stop
Genocide in Sudan!”; “Help children in Kibera!”; “Build
Fremont
Eureka
Houses in Thailand!” From course topics
to study
abroad locations to student activism, the University
shapes your world:Pikeville
where is familiar, where is foreign,
where you feel drawn to act and where you feel safe. We
become attached to places we have only read or heard
about. Places geographically far away start to feel right
around the corner -- as if you know them.

PR
0
18 0 od
S T, lywo
l
N WE
Ho

McFarlan

Spiveys Corner

Falcon

Walstonburg

One of the biggest construction projects on campus is
the FedEx Global Education Center (naming
rights just
Seven Springs
MOUNT
OLIVE COLLEGE
bought for
$2 million).
When finished, it will declare
Mount Olive
“Welcome
to Carolina, Welcome to the World.”

Newton Grove

Plain View
Godwin

Spring Lake

5,632 students (670 grad)
$3,808/yr (in-state), $13,068/yr
Shannon
(out-of-state)
UNC-system; founded 1887 as
Croatan NormalRed
School.Springs
Was the
only state-supported Indian
College until 1953; minority
enrollment still 49%.

rse

775 students
$17,162/yr
Private, specialty in Equine
Studies and riding

Linden

United Methodist Church

Base

Dunn

AM ER I C A

Morven

Wagram

Erwin

Each dot represents a specific place mentioned in the title of a dissertation written by a UNC graduate student.
Source: ProQuest CurrentResearch@UNC database, and Metacarta Labs

Stantonsburg

UNC is not simply Goldsboro
a place where you study the world
as if it were a finished product for you to investigate,
observeMar-Mac
and dissect. Your time living and working here
Elroy
produces its own way to understand
and interact
with
Walnut Creek
La Grange
Brogden
the world out there.

Baptist Church

2,100 students
$18,780/yr

Bowmore

eve
nr
to

ST. ANDREW’S
PRESBYTERIAN
COLLEGE

Hamlet

3,959 students (1,459
grad)
$16,970/yr

METHODIST
COLLEGE

Silver City
Raeford

Se
e

Princeton

Benson

CAMPBELL
UNIVERSITY

tex

gy
o
Rockingham
l
o
East Rockingham
Ge Dobbins Heights

Pine Level

Coats

Lillington

5,174 (full-time equivalent)
students
$1,332/yr (in-state),
$7,092/yr (out-of-state)
2-year community college

Southern Pines

e tt F
B le w

Lilesville

Wadesboro

Selma

Buies Creek

Five Points

eH
of “Th ill”

3,606 (full-time equivalent)
students
$1,264/yr (in-state),
$7,024/yr (out-of-state)
2-year community college

Number of students
studying abroad
1-9

Graduate Research at UNC-CH, 1996-2005

TO
O N SH
C TI GLI
DU EN E
RO AL UR
I N TE D I E VE R AT
M LIT

Polkton

Micro

Four Oaks

CENTRAL
CAROLINA CC

Black Creek

Kenly

JOHNSTON CC

Broadway

Looking Norman
at UNC as a series of social and material networks brings
into question the idea of a universal “college education” in a
Aberdeen
“college town.” UNC-Chapel Hill stretches beyond the
confines of
its campus and generic categories. We can see the University as a
Heights
place made up of connections and relations among diverseAshley
groups,
Ellerbe
inhabiting particular territories including streets and watersheds,
business districts and geologic strata.

Crosswalks

Clayton

Fountain

Saratoga

Lucama

Wilson's Mills

Sanford

Candor
How does
Franklin Street appear differently to a pedestrian and a
motorist? Where does yourSeven
drainLakes
water go? What responsibility
Whispering Pines
do you have to your river system? Who makes up Chapel
Hill, only
Carthage
those who reside there? What economic exchanges, mainstream
Taylortown
and alternative, take place in and around Chapel Hill?
Pinehurst

Roads and Parking Lots

Ansonville

Pedestrian Spaces
in Downtown Chapel Hill

Clayton

Angier

UNC has bodily functions: sleeping, walking, driving, and consuming.
We rarely associate these material activities with a university.
Star
However, the university is all these things. We create this university
everyday with our actions, consciously or unconsciously, and those
Biscoe
decisions make us responsible to a variety of communities
beyond
Carthage
the classroom.

Troy

Albemarle

n
MaNorwood

Goldston

...producing
your world
Wilson

Church.

10,047 (full-time
equivalent) students
$1,264/yr (in-state),
$7,024/yr (out-of-state)
2-year community college

Pinetops
Sims

WAKE TECH CC

is
arr
n H ir
o
aro
She eser v
R

Elm City

Bailey

2,486 students
$4,895/yr
Private; historically black.
Garner

UNC-CH Students studying abroad in 2005

Sharpsburg

Christian Church: Disciples
of Christ
Middlesex

Wendell

SHAW
UNIVERSITY

Holly Springs

Robbins

Badin

Dr.
ning

...a functioning
body

Zebulon

Knightdale

29,957 students (6,vvv300
grad)
$2,392/yr (in-state)
$8,491/yr (out-of-state)
UNC system

Apex

Pittsboro

Asheboro

2,544 (full-time equivalent)
students
$1,264/yr (in-state),
$7,024/yr (out-of-state)
2-year community college

n
ero

Siler City

1,300 students
$16,352/yr

1,600 students
$12,456/yr
Private; historically black.

NC STATE
UNIVERSITY

Franklinville
Ramseur

Denton

700 students
$20,796/yr
Private; women’s college

Tarboro

BARTON
COLLEGE

ST. AUGUSTINE’S
COLLEGE

Cary

Sl
ee
ps

Dangerous Places
for Pedestrians

Rolesville

PEACE
COLLEGE

Raleigh

public university.

Rocky Mount

Spring Hope

2,169 students (160 grad)
$21,200/yr
Private; women’s college

Morrisville

Jordan Lake

Fearrington

Momeyer

Bunn

MEREDITH
COLLEGE

Research
Triangle
Park

Nashville

O F S IB ERIA

UNC
CHAPEL HILL

Authority

Leggett

Wake Forest

LES

Trans
it

75 - 316

OP

ngl
e

Dortches

ke

PE

Tria

La

NC WESLEYAN COLLEGE

PAN

Chapel Hill
Carrboro

United Church of Christ

lls

liberal arts college for
African-Americans

tson
ber
Ro

Saxapahaw

Randleman

14 of the 26 accidents at this intersection in recent years involved pedestrians,
more than any other intersection in the state.

Rese

r v o ir

Durham

Fa

34 - 74

Red Oak

Youngsville

JA

4,950 students (250 grad)
$20,441/yr

Gorman
5,439 students
$1,979/yr (in-state)
$6,851/yr (out-of-state)

OF

ELON
UNIVERSITY

12 - 33

NC CENTRAL
UNIVERSITY

ALAMANCE CC
3,676 (full-time equivalent)
students
$1,264/yr (in-state),
$7,024/yr (out-of-state)
2-year community college

1 - 11

Castalia

S

Swepsonville

Louisburg

N

Hillsborough

Franklinton

Number of citizens
enrolled at UNC

Whitakers

TA
HE S IE S
O T AN
HE D
R

14,328 students (3,222
grad)
Forest Oaks
$3,038/yr (in-state),
$13,412/yr
(out-of-state)
Pleasant Garden
UNC-system

Mebane

Graham

Creedmoor

12,085 students (5,993
grad and professional)
$33,243/yr
Private

NA

Haw River

Methodist Church.

Butner

CHI

Green Level Woodlawn

Alamance

Archdale 7,864 (full-time
equivalent) students
Trinity
$1,332/yr (in-state),
$7,092/yr (out-of-state)
2-year community college

Thomasville

in
nkl
Fra

Glen Raven
Gibsonville
Elon College
Burlington
Sedalia Whitsett

DUKE
UNIVERSITY

Centerville

RN

ia
mb

u
Col

GUILFORD
TECH CC

507 students, $11,650/yr
Private two-year college.

Altamahaw-Ossipee

UNC
GREENSBORO

UNIVERSITY

3,000 students
$18,130/yr
Private

Stem

n

McLeansville

Greensboro
Jamestown

eet
Str HIGH POINT

to

Y

The Most Dangerous Intersection Winston-Salem
in North Carolina High Point
for Pedestrians

United Methodist Church

LOUISBURG
COLLEGE

Kittrell
ng

UR

United Methodist Church

572 students (all women)
$13,830/yr

rli

NT

Kernersville

Society of Friends (Quaker)

Bu

South Henderson

CE

1,132 students
$18,120/yr

These views map space differently by assuming the perspective of a pedestrian.

2,682 students
$11,545/yr

ke

BENNETT
COLLEGE

Whereas we once thought that coming to aHalifax
university meant “leaving the real world”, if we
take another look, it seems that the real world may be “going back to school”.

TH

GREENSBORO
COLLEGE

Oak Ridge

La

International students enrolled at UNC-CH in 2005

A AND THE WE S
T IN T
HE 1
8

Why are so many maps organized Walkertown
by roads?

GUILFORD
COLLEGE

Warrenton

R US SI

Stokesdale

Macon

Henderson

Oxford

Cary

Norlina

Middleburg

5

Pedestrian Space in Chapel Hill

6

I-8

a ke
B e le

ws L

Walnut Cove

Reidsville

3
Roxboro

Raleigh

Biological Oceanography
AUSTRALIA / US
COMPAR ATIVE HISTORY

E

ROCKINGHAM CC

Stovall

IC

Wentworth
2,162 (full-time equivalent)
students
$1,264/yr (in-state), $7,024/yr
(out-of-state)
2-year community college

e

R

Mayodan
Madison

ak

c
Ty
UNC is part of a local network of organizations which make money through doing research
(some by taking in grants from government agencies
and other corporations, some as R&D branches of larger
companies). Each circle Yanceyville
on the map at right is centered on
the location of an organization in the local research industry;
companies with circles which are larger and darker purple have more
researchers. You’ll find concentric circles on the map where a number of
different companies share office space in the same building; often the largest
organization is an incubator providing lab space for other smaller organizations.
The 8 largest organizations are labeled on the map and described above.

Stoneville

Ke r r

oL

Mayo

Eden

UNC is a machine of knowledge production and workforce training:
• The university’s graduates are cherished raw material for the Knowledge Economy.
Lake Gaston
Graduates and professors find contracts at corporate laboratories and research indusGaston
tries in RTP, of which
UNC is a founding
member. In fact, this area has one of the
Roanoke Rapids Lake
highest concentrations of PhDs in the country.
Roanoke Rapids
• Spin-off companies start as university
initiatives to funnel research findings into lucraSouth Rosemary
Littleton tive deals for companies
investing in the
area. Patents for new discoveries generate
Weldon
economic gain but limit access to South
the knowledge
to a few researchers.
Weldon
• The types of research in which corporations and the government choose to invest affect
the direction of UNC in its role as a factory of the Knowledge Economy.

voir

Research
Triangle Park

For more information, email countercartographies@unc.edu
or visit us on the web at http://www.countercartographies.org

This guide is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License
For more information, see http://creativecommons.org

UNC, a leading US research University, is part of a dense network of higher education
institutions in the area, and it is closely connected to one of the most-referenced research
and development parks in the world: the Research Triangle Park (see RTP, on reverse).

WEST A
F

Maps are more and more common in daily life. Through popular programs such as Google Maps and Pentagon mainframe cartographic systems, mapping is an increasingly important way for individuals and institutions to frame their roles and activities in
the world. Mapping the university challenges existing notions of higher education institutions and our roles in them.

ba
n

Chapel Hill

N POL ITICS

3Cs is a network of people contributing their skills and knowledge to build a common project for a different/better University.
As an open collective, 3Cs attempts to engage in non-hierarchical forms of decision-making, as well as participatory and actionoriented projects.

In the current economy, knowledge produces economic value (e.g. ideas, inventions,
know-how, information, research). In fact, products of knowledge industries may be even
more important, in terms of profit and investment, to today’s economy than industries
that produce stuff (cars, refrigerators, clothes).

C O NT EM PO RARY LA
TIN AMER
ICA

3Cs formed in the spring of 2005 as a way to explore the uses of cartography and map-making to critically understand and
intervene in the world we live in, especially the communities, ecologies and economies of our university.

Universities, especially research universities such as UNC, form vital nodes of the
knowledge economy.

Counter-Cartographies Collective, 2006

109 researchers

...a factory

UNC-Chapel Hill

Durham

1366 researchers

This Dis-Orientation Guide is the product of a Counter Cartographies Collective (3Cs) initiative that uses mapping to produce
new ways of thinking about the university.

your guide to

4000 researchers

ORIENTATION

4. RTI International
Created in 1959 by the state government, the
1. GlaxoSmithKline PLC
Research Triangle Institute was the the first tenant of
Center of pharmaceutical research for GSK, whose
the Research Triangle Park. Tightly linked to (and
major products include Advair (asthma medication),
governed jointly by) UNC, NCSU and Duke, RTI
Valtrex (herpes), Paxil and Welbutrin. GSK is
conducts contract research ($467 million in 2005) in
headquartered in London, and had a $30.6 billion
areas ranging from pharmaceutical development to
profit in 20005.
weapons systems to civil society (including a large
2. University of North Carolina
contract with the State Department to develop local
Research includes neurosciences, genomic and genetic
governance in Iraq).
science, disease prevention, public health, education.
5. US Environmental Protection Agency
UNC took in $579 million in research funding in 2005, 6. North Carolina State University
around 2/3 of which went to medical-related research
Strong especially in textiles, agricultural development,
(mostly NIH grants).
nanotechnology. Received $182 million in external
3. Laboratory Corporation of America
funding for research in 2004.
One of the world’s top providers of clinical laboratory 7. Duke University
services. Headquartered in Burlington, NC. $1.4
Clinical research, genome sciences, biochemistry,
billion profit in 2005.
materials science, photonics
8. National Institute of Environmental Health Sciences
Government agency, third major tenant to locate
in RTP. Does research to reduce human illness and
dysfunction from environmental causes.

dis

UNC is...

Triangle Research Corporations

Legend

T H E WOR L D

THROUGH C OURSE TITLES

Item sets